Our Story

A kid from South Korea was fascinated by the energy of NYC. I moved here, worked at a Queens based coffee roasting company for 6 years learning the industry. I realized the $1B problem; absence of NYC hometown coffee brand. I resigned, started my own company, became my ex-employer's new private label customer. We aim to build a coffee brand that represents NYC's strength and resilience. We take great pride fueling and energizing our everyday heroes with the highest quality, organic coffee. It's all for the glory. Please Enjoy! Rise and Shine!

John Moon